For corporate men 30–45 in India

Drop 8–12 kg of Stubborn Belly Fat in 90 Days
without giving up traditional home-cooked meals.

I help busy South Indian tech professionals fix the 'skinny-fat' look without skipping weekend socials or fighting heavy traffic. The Executive CFT Framework is built specifically for your 12-hour shifts.

Stop guessing. Build a system that actually survives real life.

Apply for a Free Strategy Call → 20 minutes · No pressure · No crash-diet pitch
60+corporate men coached
90kg → stagenatural bodybuilding, drug-tested
NCIcertified · ex-corporate
Ratan Shetty today
90kg → stage
Ratan's transformation
★★★★★ Rated by busy professionals
◆ 60+ transformations
◆ Clients across India & abroad
◆ NCI-certified coach
The proof

Real professionals. Real results.

Vikram before and after
Vikram · Business Owner
121→83kg · 38kg lost
Vaibhav before and after
Vaibhav · IT Professional
Lost 25kg in 9 months
Aman before and after
Aman · Surgeon
108→92kg · 16kg in 3 months
See more transformations ↓
Ratan's own transformation — before and competition stage
If I can, you can

I didn't inherit this.
I built it — while working.

The man on the left struggled with weight, alcohol and stop-start motivation for years. No crash diet fixed it. What worked was a system I could run alongside a real job and a real life — the same one I now coach corporate men through. If I could get from there to a natural competition stage at 36, you can get to where you want to be.

90kg → natural competition stage · drug-tested ICN
Sound familiar?

You don't have a discipline problem.
You have a system problem.

You've lost weight before. It came back. Not because you're lazy — because the plan was never built for a real corporate life.

The 3 PM crash

Energy completely flatlines by mid-afternoon. You are surviving long daily stand-ups and late-night US client calls entirely on endless cups of chai, coffee, and willpower.

The bigger shirt

Watching your belly stretch out your Medium-sized Elevar or FUAARK tees, buying a size up every few months, and telling yourself you'll start Monday.

The diet that dies

Works perfectly — until a 12-hour day, ninety minutes in traffic, and a Swiggy order at 11pm because there's nothing else left.

Let's be honest first

This call is not for everyone

I'd rather tell you straight than waste your 20 minutes. Here's who this actually fits.

This is for you if…

  • You're a working professional with 8–40kg to lose
  • You've restarted more times than you can count
  • You want something evidence-based, not another fad
  • You're ready to follow a structure for six months

This is not for you if…

  • You want to lose 10kg in three weeks
  • You're after a meal plan to copy, not a system to learn
  • You want supplements or shortcuts, not habits
  • You're not willing to change anything about your week
The Executive CFT Framework

Five clinical layers, built around your 12-hour shifts

Not a diet. A structure that adapts to travel weeks, peak weeks and stress — so it survives real life.

1

Internal Alignment

Get your head, motivation and reasons straight first — the part every plan skips.

2

Movement

40-minute sessions built for your apartment society gym. We focus strictly on high-yield mechanics, so you get in, get out, and make your morning meetings.

3

Nutrition

How to eat around meetings, travel and dinners out — without weighing every meal.

4

Lifestyle & Recovery

Fat loss is dictated by sleep architecture. We optimize your wind-down routine and stress load so you actually recover from your high-stress shifts.

5

Consistency

The system that keeps you going when a work trip or a bad week hits.

What you get

Everything, built around your life

Personalised from day one — not a generic plan handed to everyone.

The Desi Executive Nutrition Plan

Built around office canteens, frequent travel, and weekend dinners. Track traditional home-cooked meals and navigate Swiggy late at night—no boiled-chicken misery.

Efficient workout program

40-minute high-yield circuits designed specifically for basic apartment society gyms or home setups so you can finish your workout before the morning commute.

Weekly check-ins

Every week we review what's working and adjust — no guessing.

The Smart Social Protocol

Navigate weekend client dinners effortlessly. Learn exact drink swaps—like trading heavy craft beers for vodka with cold-pressed pineapple juice, lemon, and chaat masala—so you can socialize and stay lean.

Data-Driven Progress Tracking

We integrate daily metrics from your Apple Watch or smartwatch, alongside precise body measurements and photos. No guessing—just undeniable proof your metabolism is firing.

Executive Sleep & Recovery

Fat loss is dictated by sleep architecture. We optimize your evening wind-down and state-management protocols so you actually recover from high-stress shifts and wake up sharp.

I only take a limited number of clients each month — so every plan stays genuinely personalised. When intake is full, you go on a waitlist.
Apply for a Free Strategy Call →
Real corporate men

Results that held up to real life

Vikram before and after
Vikram· Business Owner
121→83kg · 38kg lost
“Built a system that ran alongside my business.”
Running a business meant no fixed routine. He didn't shut down his life to get here — he built a system that ran alongside it.
Vaibhav before and after
Vaibhav· IT Professional
Lost 25kg in 9 months
“Finally back to 2 digits after 17 years.”
15 years above 100kg. Tried keto, cardio, skipping meals — nothing lasted. Then he built a system that fit his life.
How: no two-hour gym sessions, and no giving up home-cooked meals.
Shreyas before and after
Shreyas· Working Professional
98→78kg · 20kg in 6 months
“No energy loss, no cravings — and everyone’s noticing.”
Same demanding job, same city. No crash diets, no living in the gym — just an approach he could actually keep up with.
Aman before and after
Aman· Surgeon
108→92kg · 16kg in 3 months
“Consistency that survived my real week.”
Long shifts, unpredictable hours, constant pressure. No boiled food, no starvation — just consistency that survived his real week.
Deepak before and after
Deepak· Professional & Parent (US)
Lost 8kg in 3 months
“Fitting into 32–34 now instead of 38.”
Busy at work, busy at home, no time to spare. Reduced his waist and gained the energy to show up — for work and for family.
Karthik before and after
Karthik· Creative Director
Skinny-fat → lean & athletic
“Leaner and stronger — for good.”
Frequent travel and a chaotic schedule kept him stuck. He didn't crash diet or live on cardio — he got leaner and stronger for good.
How: learned to handle weekend socials and client dinners without stalling progress.
Apply for a Free Strategy Call →
In their words

Real messages from real clients

Client message
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Client message
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Client message
Client message
Ratan Shetty
Meet your coach

Hi, I'm Ratan.

I'm an NCI-certified coach and a natural, drug-tested competitor — and a former corporate professional myself. I know the 3pm crashes, the travel weeks and the diets that die when work gets heavy, because I lived them. I don't coach a perfect life. I coach the one you actually have — and build a system inside it that finally holds.

NCI Certified Natural (ICN, drug-tested) Ex-corporate 60+ corporate men coached
Where the risk sits

The Adherence Guarantee

Follow the 40-minute apartment gym workouts, track your home-cooked meals, and submit your weekly check-ins. If your measurements haven't moved after 10 weeks, I will refund every single rupee.

Full conditions are set out in the coaching agreement you receive before starting.
Imagine yourself 90 days from today:
✔ Belt a notch tighter ✔ More energy through the workday ✔ Clothes fitting the way they should ✔ Confidence back

Apply for your free strategy call

A no-pressure 20-minute call. We'll look at what's kept you stuck and whether the Executive CFT Framework is the right fit. If it's not, I'll point you in a better direction—no pitch.

Apply For Your Free Strategy Call →
Warning: I only take on 5 new corporate clients per month. Apply now to secure your spot.
If it's not a fit, I'll send you my “No-Cook Lunch” list free.
Before you book

Fair questions

Is this really free?

Yes. The clarity call is free and there's no obligation. It's how we both find out if working together makes sense.

How long until I see results?

Coaching runs about six months, because lasting change isn't a three-week sprint. Most men feel the difference in energy and habits well before the scale tells the full story.

I've failed every diet. Why would this be different?

Because it isn't a diet. Most plans fail the moment real life gets busy — the Executive CFT Framework is built specifically to survive travel, deadlines, and high-stress tech jobs, which is exactly where the others break.

I barely have time. Does this fit a packed week?

That's the whole point. The system is designed around a demanding job, not against it. If you have a normal working week, we can make it work.

What if it doesn't work for me?

If you've followed the plan, submitted your weekly check-ins and your measurements haven't moved after 10 weeks, I'll refund every single rupee. The full conditions are in the coaching agreement — I'd rather you read them before you start than after.

Apply for a Call20 min · no pressure